The Chalene Show aired 216 episodes in 2024 and 2025. None has an episode page on chalene.com.

The short version

• 1
  The podcast is where the midlife content lives, and the website stopped publishing it. No episode from 2024 or 2025 has an episode page, and 63 of this year's 104 are missing too. Fifty-five articles went up in those two years, so at least 161 episodes exist nowhere on the site. By title alone, 75 of the 216 are about hormones, menopause, weight, skin, sleep or aging.
• 2
  Google visitors fell 36% in a year while Google kept showing the site almost as often. The site was shown 5% less and clicked 36% less. One walking article was shown 111,549 times in 90 days and clicked 690 times.
• 3
  The pages that match what Chalene sells now are on page two. The deep plane facelift article averages spot 18, estrogen cream 16, the collagen article 35. Three 2026 articles on protein, hormone therapy and perimenopause were shown fewer than 100 times each in 90 days. Google has no record of the gray divorce article at all.
• 4
  AI assistants know her name and describe her old career. Asked "Who is Chalene Johnson?", every assistant opens with Turbo Jam and PiYo. The About page they read says "business" 19 times and "menopause" zero times. Asked the questions a woman over 45 asks, they name Dr. Mary Claire Haver, Debra Atkinson and Stacy Sims.
• 5
  The move from chalenejohnson.com stopped halfway. 212 old episode addresses forward to a "Page not found" on chalene.com, 576 old posts are still live on the old site, and Google's own record of Chalene still reads "Professional fitness coach" and points at the old domain.
• 6
  Old links send listeners to parked and dead pages. The subscribe links on 345 posts go nowhere. The 7 Day Challenge link on 261 episode pages lands on a domain parking page. The "Home" link in the footer of 974 pages opens "Page not found".
• 7
  Speed is fixable and Pau will handle it. On a slow-phone test the homepage photo takes 5.9 seconds to appear because the page is told to load it late. Camp Be More takes 20.2 seconds.

Every fix is written so someone can act on it. Steps marked Agent come with a prompt you can hand to an AI assistant that can edit your WordPress site, or send to your developer as a brief. Steps marked Agent drafts, you approve produce a draft Chalene's team reads before it goes live, because the words have to be hers. Steps marked Your team need a decision or a login only you have. All the fixes, in the order to do them, are near the end.

Google visitors are down 36% in a year, and Google is still showing the site

From July to September 2025 Google sent chalene.com 160 visitors a day. Over the same months this year it sent 103. The step down came in June 2026, after five steady months.

Google did not stop showing the site. It showed chalene.com pages 8,488 times a day last summer and 8,077 times a day this summer, a 5% dip. The clicks fell seven times as far. People see the result and choose something else.

A fifth of the visitors arrive on a midlife health page

We sorted every page that got a Google visitor in the last 90 days by what it is about. Chalene's name and brand pages bring the most. Midlife health, the subject of the show and of Phase It, brings 21%. Two fitness articles, on walking 20,000 steps and on vibration plates, bring most of the next 19%.

The Instagram and business group is the one to notice. Those 193 pages were shown 214,335 times, more than any other group, and brought 517 visitors. Google still treats chalene.com as a site about growing an Instagram account, and the people it sends for that are not your buyers. See the section on the old business posts.

Nine pages bring half of all Google visitors

535 pages got at least one visitor. Nine of them got half. Episode pages, all 1,556 of them, got 10% between them.

For her own name, Chalene's site sits at an average of spot 2.7. "Chalene johnson" was searched and shown 8,992 times in 90 days and brought 1,000 visitors. The misspelling "charlene johnson" averages spot 4.3.

216 episodes in two years, and none has an episode page

The show's feed lists 1,348 episodes from August 2014 to 26 September 2026. We matched every one against the 1,556 episode pages on chalene.com. Through 2022 most episodes had a page. In 2023 a third went missing. In 2024 and 2025 the count is zero.

Some of those episodes did get written up as an article instead. We matched the missing episodes against all 734 articles and found a same-topic article for about 40 of them, such as the 20,000 steps episode and the estrogen cream episode. Even if every one of the 55 articles published in 2024 and 2025 were an episode write-up, 161 episodes would still have nothing.

What is missing is the content your buyers search for. These are episode titles from the feed with no page of any kind on the site:

• Creatine for Women Over 40, Hype or The Fountain of Youth? (February 2025)
• Midlife, Menopause, Metabolism And What To Do When Your Doctor Gets It Wrong (February 2025)
• The Truth About Thinning Hair and Women Over 40, with Dr. Dray (March 2025)
• GLP-1s for Menopause, Brain Health + Weight Maintenance (June 2025)
• Why 8 Hrs of Sleep Might Be The Wrong Goal (October 2025)
• The Hormone Red Flags Most Doctors Overlook in Women During Perimenopause and Menopause (December 2025)

Ahrefs has Stacy Sims at spot 10 for "benefits of creatine for women", which it estimates at 20,000 US searches a month. Chalene recorded her creatine episode nineteen months ago. A search engine cannot listen to audio, and neither can an AI assistant. Without a page there is nothing for either to read.

News episodes air within days, and the page comes a week later or never

The show is quick. When a celebrity story breaks, an episode can be out within one to three days. The website is not part of that. Search interest in a news story peaks in the first days, and that is when a page has to exist.

The newest episode page on the site is the Lindsay Clancy trial, from 21 August. Sixteen episodes have aired since, ten full episodes and six Saturday Spills. The episode pages that do exist this year were last edited a median of 12 days after the episode aired, which is the closest record of when each went up.

The episode page has four sections, and they are empty on 1,545 pages

Every episode page carries the headings "episode Questions", "episode Timestamps", "Related Links" and "Takeaways". On 1,545 of the 1,556 pages nothing sits under the Questions heading. That is why the expand arrows on those pages do nothing. It is not a code fault. The answer field in WordPress was left blank.

The 11 pages from this year do have questions, 28 in total. Four have an answer. And all 28 are prompts for listeners, such as "Is it hard for you to be the one who says sorry first?" Nobody types that into Google. A question block earns its place when the question is one a woman would search and the answer is two or three sentences from the episode.

That last box matters for AI assistants and for Google's podcast results. Articles on the site carry a small block of code that tells a machine "this is an article, written by Chalene Johnson, on this date". Episode pages carry the generic version, which says only "this is a web page". Nothing names the show, the guest, the episode number or the audio file. Speed tools are also switched off for episode pages, which is why they load slower than articles. Pau has that one.

You are working on the WordPress site chalene.com. Episodes are a custom post type with the address pattern /podcasts/<name>/ and use an Elementor single template. Yoast SEO is the active SEO plugin. Make these four changes to the episode template only. Do not change any article or page.

1. Podcast code
   Episode pages currently output a Yoast graph with WebPage, BreadcrumbList and Person only. Add a PodcastEpisode node to the same graph, through Yoast's wpseo_schema_graph filter, with:
   - name: the episode title
   - episodeNumber: from the episode's number field, when present
   - datePublished: the air date (the post date)
   - description: the Yoast meta description, or the first 2 sentences of the show notes
   - url: the page address
   - associatedMedia: an AudioObject with contentUrl set to the episode's audio file from the Audio Player field
   - partOfSeries: a PodcastSeries named "The Chalene Show" with url https://chalene.com/podcast/ and webFeed https://rss.libsyn.com/shows/57436/destinations/216287.xml
   - author: a reference to the existing Person node for Chalene Johnson
   - When the Podcast Info guest field is filled, add the guest as an actor of type Person with their name.
   When the FAQ field has at least one question with a non-empty faq_answer, also add a FAQPage node holding only the answered questions.

2. Descriptions
   For every published episode with an empty Yoast meta description, set it to the first 2 sentences of the show notes, trimmed to 155 characters at a word boundary. Skip any episode that already has one. Report the count.

3. Empty sections
   In the template, wrap each of the Questions, Timestamps, Related Links and Takeaways sections in a condition so the heading and its container render only when the matching field has content.

4. Listener prompts
   Add a new optional field "Tell me in the comments" (plain text, repeatable) and render it under the show notes. Do not move existing content into it. The team will do that by hand.

Check: open /podcasts/hayden-panettiere-cost-of-fame-postpartum-depression/ and one episode from 2019. View source and confirm one PodcastEpisode node with a working audio address. Confirm the 2019 page no longer shows empty headings. Run both addresses through Google's Rich Results Test and report any error.

What a finished episode page looks like

This is one real episode, number 1324, laid out the way we would publish every episode. The title, summary, chapters and show notes are the ones already in your podcast feed. The striped boxes are words that have to come from Chalene, and with a transcript an agent drafts them from what she said on air.

• The questions are ones women type into Google. These five come from Google's own "People also ask" box for three collagen searches on 1 October 2026. Each gets two or three sentences of her answer from the transcript. A question she does not answer in the episode comes off the page.
• Show notes and the transcript sit behind a toggle. A listener sees a short page. Google and AI assistants still read every word, because the text is on the page whether the toggle is open or closed.
• Chapters stay open. They are already written in the feed, so this costs nothing per episode.
• The episode and her article on the same topic link to each other. Today they do not.

The questions change with every episode. For each new one, the publishing system below pulls the questions people ask about that episode's main topic, drafts answers from the transcript, and sends the page to your team to approve.

The publishing system we would run for you

Nick mentioned a monthly service for this on your call. Here is what it is. Hanz on our team owns it. For every new episode she publishes the page on chalene.com, built from the audio, so the website keeps pace with the show.

Each episode page gets the same nine things:

1. A title written the way the topic is searched, with the episode number, and a two-line description for Google.
2. A summary that opens with the point of the episode in two or three short paragraphs.
3. Three to five questions a woman would type into Google, each answered in two or three sentences taken from what Chalene says in the episode.
4. Timestamps for each segment.
5. Takeaways, three to five, in her words.
6. The full transcript, cleaned up and broken into sections.
7. Checked links. Every link in the notes is opened before it goes live, and no retired program is linked.
8. The podcast code from the template fix above, plus links to two or three related articles and episodes.
9. A "Tell me in the comments" block for the listener prompts, kept apart from the searched questions.

Chalene's team keeps the say on anything in her voice. The questions and answers arrive as a draft, Agent drafts, you approve, and nothing is invented. If she did not say it in the episode, it does not go on the page. For a news episode the page should be live within a day of the audio.

You are drafting the web page for one episode of The Chalene Show for chalene.com. You are given the episode title, number, air date, the show notes from the podcast feed and the full transcript. Chalene Johnson hosts. Her listeners are women over 40.

Rules
- Use only what is said in the transcript. Do not add facts, numbers, studies, product names or opinions that are not in it. If something is unclear in the audio, leave it out and list it under "To confirm".
- Keep her voice. Lift her own sentences where you can and trim them. Do not rewrite her into formal language.
- No medical advice in your own words. Report what she or her guest said and who said it.

Produce, in this order
1. SEO title, 60 characters or fewer, phrased the way someone would search the main topic, ending with the episode number. No colon.
2. Description, 155 characters or fewer, stating what the listener learns.
3. Summary, 2 or 3 short paragraphs. The first sentence states the main point of the episode.
4. Questions, 3 to 5. Each is a question a woman over 40 would type into Google about this topic, not a question to the listener. Answer each in 2 or 3 sentences from the transcript and give the timestamp where the answer is said.
5. Timestamps, one line per segment, in the form 00:00 Segment name.
6. Takeaways, 3 to 5, one sentence each.
7. Related links mentioned in the episode, as a list of names. Do not guess addresses.
8. Tell me in the comments, any questions Chalene asks her listeners.
9. Transcript, cleaned of filler words, with a short heading every few minutes.
10. To confirm, anything you were unsure of: names, numbers, sources, spellings.

Do not publish. Return the draft for review.

Catching up the back catalogue, midlife episodes first

The monthly system keeps new episodes current. The back catalogue is a separate, one-time job, and the order matters more than the speed:

1. The 16 episodes since 21 August, so the site is current again.
2. The 75 episodes from 2024 and 2025 whose titles name a midlife health topic, starting with the ones where no article exists: creatine, thinning hair, sleep, hormone red flags, GLP-1s in menopause.
3. The other 47 missing episodes from 2026.
4. The rest of 2024 and 2025, newest first.

Pages to reword, with the current wording struck through

Three things repeat across the midlife pages, so they are worth knowing before the page-by-page list.

• The answer comes late. Every 2026 article we read opens on a story or a table of contents. On the protein article the answer to its own headline first appears 558 words in, under the fourth heading of eleven.
• Nothing links to the new articles. Chalene has 786 posts and pages. The hormone therapy article, the estrogen cream article and the 20,000 steps article are each linked from none of them. Gray divorce and protein are linked from two.
• One topic is spread over several pages. Estrogen cream has two articles, testosterone has four pages, and Instagram Stories has more than twenty. Google has to pick one, and often picks none.

In the redlines, red struck text is what the page says today and green underlined text is the replacement. "SEO title" and "Description" are the two fields in the Yoast box under each page in WordPress. They are what Google shows in its results. They do not change the headline a visitor sees on the page.

You are working on the WordPress site chalene.com. Yoast SEO is the active SEO plugin. Make only the changes listed. Do not edit body text, do not change any address unless a forward is listed, and do not touch the headline a visitor sees unless a line says "main heading".

1. /about/
   SEO title: About Chalene Johnson, Host of The Chalene Show
   Meta description: I'm Chalene Johnson. On The Chalene Show I investigate the health, beauty and wellness claims marketed to women over 40. Founder of Phase It Up and Camp Be More.

2. /i-walked-20k-steps-a-day-for-6-months-avoid-these-mistakes/
   SEO title: Is 20K Steps a Day Too Much? What 6 Months Taught Me
   Meta description: I walked 20,000 steps a day for six months. Here is why I did it, the five mistakes to avoid, and what to do instead of each one.

3. /deep-plane-facelift/
   SEO title: Deep Plane Facelift Cost, Recovery and My Honest Results
   Main heading: the page has two H1 elements. Keep "Deep Plane Facelift: Cost, Recovery & My Honest Experience" as the only H1, reworded to "Deep Plane Facelift Cost, Recovery and My Honest Experience". Change the other to a paragraph or remove it from the template output.

4. /chalene-johnsons-facelift-every-single-detail/
   Two links, on the words "inflammation" and "peptides", point to /wp-admin/post.php for post 30823. Remove both links and leave the words.

5. /the-truth-about-protein-and-fat-loss-after-40/
   Two links, on the words "and" and "after 40", point to /wp-admin/post.php for post 30799. Remove both links and leave the words.

6. /estrogen-cream-for-your-face-does-it-really-work/
   SEO title: Estrogen Cream for Your Face, Does It Work? My 2-Year Results

7. /protein-for-women-over-50/
   SEO title: How Much Protein Do Women Over 50 Need? My 3-Step Strategy
   Main heading: the page has two H1 elements. Keep one, reading "How Much Protein Do Women Over 50 Need?".
   Image: one image has the src "http://easy-protein-portion-guide-for-women-over-50-2.png". Replace it with the full address of that file in the media library.

8. /gray-divorce-women-over-50/
   SEO title: What Is Gray Divorce? Why Women Over 50 Are Leading It
   The first H2 repeats the headline word for word. Remove that H2.

9. /hrt-and-heart-health/
   SEO title: HRT and Heart Health, Why Only 1.7% of Women Are on It

10. /testosterone-for-women-hrt/
    SEO title: Testosterone for Women, Why It Was Hard to Get and What Has Changed

11. Forwards, permanent (301), added in the Redirection tool the site already uses:
    /the-3-step-menopause-skincare-routne/  to  /the-3-step-menopause-skincare-routine/
    Do not add the estrogen cream or testosterone forwards yet. Those wait for the merged text to be approved.

12. /snapshot-why-do-men-do-this/
    The page's canonical tag points to www.chalenejohnson.com/snapshot-keep-your-man-happy/. Set the canonical to the page's own address.

Check: open each page, view source, and confirm the new title, description and a single H1. Report any page where a change did not stick.

What midlife women search, and where Chalene's pages sit

We looked up how often US searchers type the topics Chalene covers, then checked each against her own Search Console. The pattern is consistent. She has a page for most of them. The page is on page two or lower.

• Most of the work is on pages that already exist. The redlines above cover the facelift, estrogen cream, testosterone and gray divorce pages.
• Two new articles are already recorded. Creatine for women over 40 aired in February 2025 and has no page. Ahrefs rates the creatine searches as easy: Stacy Sims holds spots 8 to 10 for three of them. The collagen study Chalene covered on the 14 August episode answers "do collagen supplements work", and her only collagen page is a supplement roundup at spot 35.
• Some big terms are not worth chasing yet. "Perimenopause" (369,000 searches) and "progesterone" (184,000) are held by clinics and by The Pause Life, and Ahrefs rates both as hard. Chalene has no progesterone page. It belongs on the list, after the easier ones.

Two of the terms we expected to matter turned out to be tiny. "Protein for women over 50" gets about 150 searches a month and "walking for weight loss over 50" about 10. The protein article should aim at the question in its own heading instead.

What your buyer types, against what the page says first

The left column is a real search from your Search Console or a question we put to the AI assistants. The right column is the first thing the matching page says.

The last row shows what works. A page that says plainly what something is, who it is for and what it costs got picked up and recommended. The pages that open with a hook did not.

AI assistants named Chalene in 2 of 59 answers to her buyers' questions

We asked three assistants 22 questions a woman over 45 might ask, with no name in the question: who to follow on menopause, whether hormone therapy is safe, how much protein, which podcasts, which retreats. Then we asked ten questions with Chalene's name in them.

Dr. Mary Claire Haver has been a guest on The Chalene Show. The assistants name the guest and not the host.

Asked who she is, they describe 2010

"Who is Chalene Johnson?" opens with Turbo Jam, TurboFire and PiYo on every assistant. Perplexity and Gemini answered "What does she do now?" with business coaching, Marketing Impact Academy and InstaClubHub. The ChatGPT stand-in got that one right: "podcasting, creating content for women over 40".

They are repeating what they read. The sources they cited for her identity:

• The About page, covered above.
• chalenejohnson.com. Its old business-directory pages are each titled "Chalene Johnson Official Site". Perplexity told us "a second official domain also exists at chalenejohnson.com".
• Old third-party bios, including a 2016 one on 24 Hour Fitness, Famous Birthdays and speaker bureau pages.
• Google's own record of her reads "Professional fitness coach" and gives chalenejohnson.com as her website. It has no record for The Chalene Show, Phase It or Camp Be More.

There is no Wikipedia article. One existed and was deleted on 13 July 2020 after a deletion discussion. Wikidata, the public database Google and the assistants both read, has no entry for her either.

Nothing on any of the four sites blocks an AI assistant from reading it. The gap comes from what the pages say.

You are working on the WordPress site chalene.com. Yoast SEO outputs a Person node for Chalene Johnson on every page (the site is set to represent a person). Extend that node through Yoast's wpseo_schema_person_data filter. Do not create a second Person node.

Add:
- jobTitle: "Host of The Chalene Show"
- knowsAbout: ["Menopause", "Perimenopause", "Hormone therapy", "Women's health after 40", "Strength training for women over 40", "Skincare and cosmetic procedures", "Consumer health claims"]
- sameAs: keep the seven existing links and add
    https://podcasts.apple.com/us/podcast/id911042029
    the show's Spotify address
    https://phaseitup.com/
    https://campbemore.com/
- description: move the sentence beginning "Today, Chalene investigates the health, beauty, and wellness claims marketed to women" to the start, so the description opens with her current work. Keep the rest unchanged, after it.

Do not add anything that is not listed here. Do not add awards, credentials or a reviewedBy field.

Check: view source on the home page and one article, confirm a single Person node with the new fields, and run the home page through the Schema.org validator. Report any warning.

About four in ten articles sell a business Chalene no longer runs

We sorted all 734 articles by subject. About 300 are on Instagram growth, marketing and running an online business. About 210 are on midlife health, fitness and beauty. The change shows by year. From 2019 to 2022 the business articles were the largest group every year. Since 2024 nearly everything published is midlife health: 27 of 36 articles in 2024, all 19 in 2025, 36 of 43 this year.

The archive has not caught up with the show. Google showed the Instagram and business pages 214,335 times in 90 days, more than any other group, and those showings brought 517 visitors. Two examples:

The same topic is also published many times over. There are more than twenty live pages on Instagram Stories, including "More Views On Instagram Story" from 2019, 2020 and 2021. And these pages still send readers to programs that have closed: Marketing Impact Academy is linked from 119 episode pages and now opens a waitlist, and the InstaClubHub address on 232 episode pages does not answer.

What to do with this set is a business decision, so it is on the list for Warren. Our view: do not delete anything. Start with the two steps that carry no risk. Merge the repeats into one page per topic, and swap every link to a closed program for a current offer. Then decide whether the remaining business articles stay visible in Google or are kept on the site and left out of Google's results.

The move from chalenejohnson.com stopped halfway

The old site's homepage has forwarded to chalene.com since April 2022, and the podcast moved in March 2023. The rest stayed. chalenejohnson.com is still a separate, working WordPress site, last updated in October 2022.

The episode problem has one cause. Every old episode address forwards to chalene.com/podcast/name/. Episodes on chalene.com live at /podcasts/name/, with an s. Where the name is unchanged, WordPress guesses the right page and the visitor arrives on the second try. Where the name was shortened in the move, the visitor gets "Page not found". That happens for 212 episodes, including ones other websites still link to:

We matched all 212 by title against every live page on chalene.com. 150 have a clear match and can be forwarded now. 19 need a person to check the match. 43 are episodes from 2021 and 2022 that never got a page on chalene.com, so they go to the podcast page until they are republished.

Google and the AI assistants still treat the old site as hers

• We searched five articles that are live on both sites. Google showed the chalenejohnson.com copy first for four of them.
• Google's own record of Chalene lists chalenejohnson.com as her website.
• Perplexity described it as "a second official domain".
• The old site still has public login, registration and dashboard pages and a page called "Form test", on software that is years out of date.

Nick raised the old domain's strength on your call. Ahrefs rates its link profile at 56 out of 100, against 51 for chalene.com, with links from 967 other websites. That strength only helps chalene.com when each old address forwards to its matching new page. So the domain is worth keeping for its forwards. It is registered until 9 August 2027.

Old links send listeners to parked and dead pages

Most of the broken links on the site come from a handful of short addresses that were used in show notes for years. Fixing the address fixes every page that uses it.

cj7day.com is renewed through 2028, so someone on the team still holds it. Pointing it at a current offer is one setting at the domain registrar. The same goes for the two subscribe addresses, which should point at the show on Apple Podcasts or at chalene.com/podcast/.

Three more, each a single change:

• The "Home" link in the footer opens "Page not found" on 974 pages. It points at a page that was deleted. One menu edit.
• /contact-us and /about-us were requested 650 times in seven days and both open "Page not found". Forward them to /contact/ and /about/.
• /chalenes-favorite-things/ has 12 dead links. It is the seventh most visited page from Google, with 252 visitors in 90 days.

Beyond those, we opened every outside link on the site. In articles, 65 are dead. On episode pages, 327 are dead, across 637 pages. About 28 links between Chalene's own pages point at articles that are no longer published.

You are working on the WordPress site chalene.com.

1. Footer menu
   In Appearance, Menus, open the menu assigned to the first footer column (footer_menu1). The item labelled "Home" points to ?page_id=7, a page that no longer exists. Change it to a custom link with the address / and keep the label.

2. Forwards
   In the Redirection tool the site already uses, add two permanent (301) forwards:
   /contact-us  to  /contact/
   /about-us    to  /about/
   First confirm /contact/ and /about/ both return 200. If /contact/ does not exist, stop and report the address of the live contact page.

3. /sample-page/
   This is the WordPress default sample page and it links to an old staging address. Move it to Trash.

Check: open any tag page, for example /tag/adhd/, click "Home" in the footer and confirm it opens the home page. Open /contact-us and /about-us and confirm each lands on the right page.

Google has taken in about half of what the site hands it

The list of pages chalene.com gives Google holds 3,099 addresses and Google reads it without errors. Being on the list is not the same as being in Google. We asked Google about 200 addresses, picked at random, one at a time.

Six articles from the 2026 midlife series are among those Google has not taken in:

• /gray-divorce-women-over-50/
• /are-peptides-safe/
• /why-10000-steps-isnt-working-after-40/
• /the-3-step-menopause-skincare-routine/
• /the-working-mom-advice-i-wish-someone-had-given-me/
• /tips-to-stop-procrastinating/

A page Google skips is usually one that nothing points to. That matches what we counted: several of these articles have no link, or one or two, from the rest of the site. Meanwhile the site asks Google to read a great many pages that are only lists.

768 tag pages, and 481 tags are used once

The site has 927 tags. 481 of them are on a single article, so the tag page is a list of one. One example is chalene.com/tag/gray-divorce/, which lists only the gray divorce article. All 768 live tag pages are open to Google, 749 hold under 300 words, none has a description, and 91 share a title with another page, mostly a tag and a category with the same name. In the sample, Google had read 28 of 40 tag pages and decided not to keep them. In 90 days all tag pages together brought 104 visitors.

Tag pages also get in the way. For gray divorce, Google shows the tag page and has no record of the article.

Speed is fixable, and Pau on our team will handle it

We ran Google's speed test three times on each page type, as a mid-range phone on a slow connection, and took the middle result. The score is out of 100 and our target is 95.

One caution on the home page. Google's record of real visitors rates it as fast, because most of them are on good connections or returning. The lab test shows what a first-time visitor on a slow phone gets, and that is the number worth fixing.

The causes are specific:

• Home. The speed plugin, NitroPack, holds back the main photo until a script has run. The headline, buttons and social icons are set to fade in after a one-second delay. Together that is the "pops in after you open it" effect.
• Episode pages. NitroPack is switched off for the episode page type, so 1,556 pages get none of the speed-up articles get.
• The podcast list. Items load in and push the page down. Google's measure of that movement is 0.857, where under 0.1 is good.
• Camp Be More and Phase It. These are the two pages where a visitor decides to buy, and they are the slowest.

Your analytics counts about a quarter of your Google visitors

The MonsterInsights panel in WordPress shows 771 visits from search in the last 30 days. Search Console recorded 2,791 visits from Google alone in the 28 days to 28 September. The two will never match exactly, but a gap that size means the analytics number is not safe to plan from.

• The Google Analytics tag is on every page twice. MonsterInsights loads it once and Site Kit loads it again. Keep one.
• Site Kit is disconnected. It was set up by a WordPress user who has since been removed, so it shows no Search Console data. Someone with access to the Google account needs to sign in again.
• Search Console is the number we used everywhere in this audit, for that reason.

Three smaller things we saw in WordPress while we were there. The site runs three security plugins, three tools that create forwards and three that add code to pages, which makes each change harder to trace. A file for AI assistants, llms.txt, is still served by an SEO plugin that has been switched off. And most images have no description for screen readers and for Google Images.

Six facts that differ from one page to another

An AI assistant that reads two versions of a fact picks one, or leaves both out. We found these while building the mockups. Each needs one answer from someone who knows.

All the fixes, in the order to do them

The first group needs no decision from anyone and can start today. The second waits on an answer from Warren. The third is the writing.

1. Agent Fix the footer "Home" link, forward /contact-us and /about-us, remove the sample page and the test episode page.
   Dead and parked links
2. Agent Change the titles and descriptions on the About page and the seven articles, keep one main heading on each, and remove the four links to the editing screen.
   Pages to reword
3. Agent Forward the misspelled skincare address to the correct one and correct the main-address tag on the one page that points at the old domain.
   Other 2026 articles
4. Agent Add the podcast code to the episode template, fill the 1,196 missing descriptions, hide empty sections.
   Empty sections
5. Agent Leave tag pages and author pages out of Google.
   Tag pages
6. Agent On chalenejohnson.com, correct the episode rule and add the 150 matched forwards.
   chalenejohnson.com
7. Agent Extend the identity code with a job title, subjects and the show, Phase It and Camp Be More links.
   AI assistants
8. VS3 Pau starts on speed. VS3 asks Google to fetch the midlife articles it has not taken in.
   Speed and What Google has taken in
9. VS3 Hanz starts publishing a page for each new episode, and catches up the 16 since 21 August.
   The publishing system

1. Your team Point subscribetocj.com, subscribetotribe.com, cj7day.com and 30daypush.com at current offers.
   Dead and parked links
2. Your team Settle the six facts that disagree, starting with the membership's name.
   Facts that disagree
3. Your team Reconnect Site Kit and remove the second Analytics tag.
   Measurement
4. VS3 Create the Wikidata entries and claim the Google knowledge panel.
   Who is Chalene
5. Your team Decide on finishing the old-domain move and on the business articles.
   chalenejohnson.com and The old business posts

1. Agent drafts, you approve Rewrite the top of the About page from the description the team already wrote.
   About
2. Agent drafts, you approve Put the answer first on the 20,000 steps, vibration plate, facelift, protein and gray divorce articles, using sentences already on each page.
   Pages to reword
3. Agent drafts, you approve Merge the two estrogen cream articles and the testosterone pages.
   Estrogen cream
4. Agent Link each 2026 midlife article from three or four older ones.
   What Google has taken in
5. VS3 Publish pages for the 75 midlife episodes from 2024 and 2025, creatine first.
   Catching up
6. VS3 Submit the show to the podcast lists the AI assistants draw on.
   AI assistants
7. Agent drafts, you approve Apply the same answer-first pattern to the other 2026 midlife articles, then merge the Instagram Stories pages.
   Other 2026 articles

Twelve questions for Warren

Each one holds up a fix above. Short answers are fine.

1. Is the membership called Phase It or Phase It Up?Both names are live. The assistants and Google need one.
2. Where does PUSH live today?Links from 193 websites point at /30daypush, which times out.
3. Which current offer should replace the 7 Day Challenge, Marketing Impact Academy, InstaClubHub and Courageous Confidence Club in old show notes?Those links sit on several hundred episode pages.
4. Who holds subscribetocj.com, subscribetotribe.com, cj7day.com and 30daypush.com?Re-pointing four domains repairs links on several hundred pages.
5. Should the Instagram and business articles stay visible in Google?They are about four in ten of the archive and bring 5% of Google visitors.
6. Do you want to finish the move off chalenejohnson.com, and can we have a login to it?576 articles and the old login pages are still live there.
7. Is chalenejohnson.com set to renew automatically?It is registered until 9 August 2027 and every forward depends on it.
8. What changed in late 2023 that stopped episode pages being published?Knowing the cause tells us what the new routine has to work around.
9. Which is right: camp size 1,200+ or 800, newsletter on Friday or Sunday, which advertising contact, which TikTok handle?The site states both versions of each.
10. Does a doctor or other clinician review the health articles before they go out?If so, naming that person on the article is one of the strongest trust signals for health content. If not, we leave it out.
11. Who owns the Google Analytics account?Site Kit needs that person's sign-in to reconnect.
12. What is the one thing you most want a new visitor to do: join Phase It, book Camp Be More, subscribe to the show or join the newsletter?The About page and every episode page should point at it first.

One permission as well: are you happy for us to create public Wikidata entries for Chalene, the show and the membership?

How we checked, and what the numbers can and cannot say

• Search Console. The https://chalene.com/ property, read on 1 October 2026. Daily totals for 480 days, and 90 days by page and by search, to 28 September. Visitor totals come from the daily and by-page reports. Search-by-search figures leave out searches Google keeps private, so they undercount and are used only to compare one search with another.
• The sites. We read every page of chalene.com (3,897 addresses), chalenejohnson.com (3,574) and campbemore.com, slowly, on 30 September, and followed the forwards.
• The podcast. The show's Libsyn feed, 1,348 episodes, matched to episode pages by title. A match to an article was looser, by shared title words, so "about 40 episodes have an article instead" is an estimate. The count of midlife episodes reads titles only.
• WordPress. Read-only. We changed nothing.
• What is in Google. 200 addresses checked one at a time with Google's inspection tool. With samples of 40 and 80, read the results as "about half", not as an exact share.
• Speed. Google PageSpeed Insights, phone setting, three runs per page, middle result, 30 September.
• Ahrefs. Used for two things only: how many other websites link to a page, and an estimate of how often a phrase is searched in the US. Both are modelled. None of the visitor numbers in this audit come from Ahrefs.
• AI assistants. 32 questions each to Perplexity and Gemini with live web search, and to OpenAI's model with web search through its developer tool. That last one is a stand-in for ChatGPT, not the ChatGPT app. Answers vary from one run to the next, so treat 2 of 59 as a snapshot from 30 September.
• Subject groups. The split of visitors by topic and the "four in ten" share of business articles come from sorting pages by the words in their addresses and titles. We spot-checked both. They are estimates.
• Links. Every outside link was opened once. Sites that block automated checks, such as PubMed and Facebook, were not counted as dead.